CHANGING THE GAME

The Game-Changers card deck is inspired by PUMA being female-forward.

PUMA’s strong female brand ambassadors, such as Cara Delevingne, Selena Gomez, Rihanna, and Emilia Hult, are empowering women to feel strong, beautiful, valued and capable in everything that they do and to not be afraid to “change the game.”

As these Queens are changing the game metaphorically, they are also doing so literally: in this deck, the Queens play higher than the Kings.

This card deck is a reminder to every Queen of their own value, beauty and strength, and that they, too, can “change the game.”

PRINT NEWS AND RAISE HELL

A fast-paced work environment with late nights, tight deadlines, quick design changes, lots of creative problem solving and the occasional InDesign crash. Yeah, I know all about that.

I devoted three years to working at The Daily Tar Heel, starting as a copyeditor on the Copy Team and working my way up to be The Design and Graphics Editor. I managed a team of graphic designers, collaborated with multiple internal teams (and worked side-by-side the Photography Team), and brought the newspaper to life with innovative layout styles, typography, graphics, and illustrations for covers and features (both print and online).

MUSIC COLOR PALETTES

CHALLENGE

At what would be the start of perpetual quarantine, I challenged myself to create a visually cohesive design project, that was centered around the music I was listening to and blended my eye for color and detail, to portray album art in a new way.

IDEA + SOLUTION

Because the world slowed and each day was set on repeat, I started noticing color patterns among album covers. I had a vision to embody the color scheme and layout of an eyeshadow makeup palette, but instead of similar shades of eyeshadow, each album collage is made up of similar shades of album covers that focus on one overarching color.

Thus, Album Collages was born. While aesthetics were the surface-level theme of this project, they weren’t the underlying theme. With COVID and rioting coverage flooding almost every media outlet, my intention was for each collage to communicate themes of collaboration, inclusivity, and unity.

FASHION FUELING THE FRONT LINES

CHALLENGE:

At the beginning of the pandemic, healthcare workers around the country were in desperate need of Personal Protective Equipment (PPE).

IDEA + SOLUTION:

My team and I recognized their need and wanted to help. In just two weeks of Fluidity Designs’ launch, we designed an athleisure line, created an e-commerce site and social campaign to market the line, made $5,000 in sales, and donated all profits to #GetUsPPE, an organization that accepts donations to fund PPE supplies for healthcare offices in need.

VINTAGE LEGACY

WHERE ART IMITATES LIFE

SIMPLE IS

Bobbi Brown predominantly advertises in the digital space. So, let’s switch it up.

As a Bobbi Brown makeup counter takeaway / mail ad, this print brochure communicates the essence of the brand (that a simple look can be stunning, paralleling the idea of “less is more”) and spells out the steps on how to achieve the simple Bobbi makeup look, as if Bobbi herself was doing your makeup.

Experiential activation to propel PUMA into the eGaming community

NYE GOALS

New Years Eve is about looking back on our year — reflecting on our journey and growth — and looking forward to what’s to come. We hope for a better year than the last and encourage ourselves to start the New Year with a Resolution, a habit that betters others or ourselves.

Spotify loves habits, namely listening habits.

It compiles and analyzes user data throughout the year and at years’ end, releases and celebrates its users and their listening habits in both humorous ways — such as calling out “the person who put 48 Ed Sheeran songs on their ‘I Love Gingers’ playlist” — and exciting ways, with each user’s unique Spotify Wrapped. Wrapped, in turn, encourages more music discovery and new habits in the New Year.

So, why hasn’t Spotify hosted a Spotify NYE Watch Party? After all, artist performances are a big part of what makes NYE, NYE.

This is the new goal.

DUBS ON DUBS

Athletic or non-athletic, personal or professional, big or small, the PUMA Dubs on Dubs apparel design concept stands for the Wins that Women have achieved and are continually capable of.

It’s a simple, practical creative statement, communicated by the repeating letter “W.”

Winning isn’t out of reach — you’re wearing it.